Better Butter
Privacy Policy
This Privacy Policy explains how TRACE Consulting Solutions dba Better Butter, operating publicly as Better Butter, collects, uses and protects information when you visit getbetterbutter.com or request a Follow-Through Audit.
Information we collect
The waitlist form collects your first name, last name, email address and mobile phone number. You may separately choose an AI-assisted phone call, automated text messages, both or neither. Joining the waitlist does not require either permission.
If you choose a conversation, we may ask for your company name, trade, customer mix, approximate revenue and currency, inquiry volume, follow-through challenges, capacity, additional context and interest in a 15-minute Follow-Through Audit. Your company website is optional. You may decline individual questions.
AI-assisted calls are recorded and transcribed to capture your answers and help Roddy assess whether Better Butter could be a fit. The call opening explains recording before qualification begins. Text conversations are stored with your contact record. Please avoid sharing sensitive personal information unrelated to your business.
We retain your channel-specific choices and the consent wording and version shown, available timestamps and source-page information, and the submission identifier. We also process technical submission information, campaign parameters and referral information. Browser-provided metadata may be incomplete; our form service records its own submission time and identifier.
How we use information
- Maintain the waitlist and assess whether a focused pilot or audit is appropriate.
- Contact you through the call or text permissions you selected and ask relevant qualification questions.
- Record and summarize your answers for Roddy’s review and personal follow-up.
- Maintain consent and suppression records, prevent duplicate outreach and respond to privacy requests.
- Operate and secure the website, and measure its performance when you permit analytics.
Service providers
Netlify hosts the website and receives form submissions. HighLevel (GoHighLevel), including its LeadConnector services, supports contact records, workflows, AI-assisted calling and text conversations. These services may use supporting hosting, telephony and AI providers. Google Tag Manager and Google Analytics support the configured analytics features. Information may be processed outside your province or country under our service-provider arrangements.
Call and text choices
You can join without automated calls or texts. Providing a phone number alone is not treated as permission for these sequences. If you allow both channels, we start with the call rather than running two qualification conversations at once.
To stop calls, tell Patricia “don’t call me again.” To stop text messages, reply STOP. You may also withdraw either permission using the verified privacy contact below. If you object to recording, tell Patricia and the qualification call will end. Withdrawing permission does not remove records needed to respect your request or meet applicable obligations.
Cookies and analytics choices
Necessary storage supports basic site functions. Analytics and advertising storage are denied by default and enabled only after you choose to allow analytics. You can reopen Privacy choices in the footer at any time.
Retention and protection
We keep waitlist and conversation information only while needed to assess and follow up on your request, meet applicable obligations or resolve a dispute. Consent and do-not-contact records may need to remain longer so we can document permission and honor withdrawals. Recordings and transcripts should not be kept indefinitely. Access is limited to people and service providers who need it for the purposes described here.
Your choices
You may ask to access, correct or delete personal information, or withdraw consent to future contact, subject to applicable law. Marketing messages will include an unsubscribe method where required.
Canada and United States visitors
Better Butter serves business visitors in Canada and the United States. Information may be processed in either country or another jurisdiction where a service provider operates. Applicable privacy rights vary by location.
Contact
Privacy questions may be directed in writing to TRACE Consulting Solutions dba Better Butter, PO Box 27064, Dieppe, NB, E1A 6V3, or by email to .