{
  "brand": "Better Butter",
  "website": "https://getbetterbutter.com",
  "category": "Revenue recovery and customer follow-through for residential home-service businesses",
  "primary_promise": "Make a good business work better.",
  "supporting_promise": "Recover the revenue you already earned.",
  "audience": {"description": "Established residential HVAC, heat-pump, plumbing, electrical and other home-service operators with meaningful inbound demand, a visible follow-through leak, capacity for worthwhile work, usable baseline data and an engaged decision-maker."},
  "service_sequence": [
    {"step": 1, "name": "Answer", "description": "Meet demand when it arrives."},
    {"step": 2, "name": "Qualify", "description": "Ask enough to route worthwhile opportunities well."},
    {"step": 3, "name": "Book", "description": "Turn clear intent into a next step."},
    {"step": 4, "name": "Follow", "description": "Stay with leads, estimates and customer handoffs until the next step is clear."},
    {"step": 5, "name": "Review", "description": "Confirm the job is complete, route concerns for resolution, then ask for honest feedback and a review."}
  ],
  "first_offer": {"name": "Founding pilot waitlist", "next_step": "Strong fits are invited to a 15-minute Follow-Through Audit.", "pilot": "One measurable revenue leak with an agreed baseline and outcome definition."},
  "founder": {"name": "Roddy Awad", "role": "Founder"},
  "positioning_boundary": "Better Butter is not positioned as AI, automation, a CRM replacement, a lead-generation agency or a software sale.",
  "proof_policy": "Customer results are not claimed until verified."
}